Forget the consumer space—enterprise is where artificial intelligence and machine learning are really revolutionizing the sales landscape. Part of this is due to the fact that B2B companies can’t afford to let technology outpace their initiatives.
Marketers have used personalization for decades to enhance their marketing efforts. Personalization involves customer data and marketing experiences that target specific users through your content.
According to McKinsey, recommender systems drive 35% of Amazon purchases and 75% of Netflix’s viewership. Widget insights like Recommendly, can help you understand the actions of the consumer and eventually improve your sales.
These terms are often tossed out with little context, and things can get confused easily. This can frustrate new merchants, as understanding the terminology is crucial to creating a viable product strategy and putting together a well-organized online store.
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