E-Commerce Sales Will Pop in 2020 Holiday Season, Pressing Shops’ Online Strategies To The Test

Online revenue has increased over the past 10 years. Forrester sees online retail growing 18.5% this year to reach 20.2% overall penetration in North America.

Shopify’s merchants must take the necessary steps to prepare for success. One solution is to implement a recommendation app on your e-commerce.

How To Prepare For Black Friday and Cyber Monday

With Black Friday and Cyber Monday only weeks away, Shopify merchants need to prepare their eCommerce businesses now. Many online shoppers look for Black Friday deals as early as October. With that in mind, a healthy eCommerce website must have an intuitive user interface and an easy purchase process with multiple payment options. Customers should have ways to contact customer service in case of downtime and customer support. Planning ad copy for sales and promotions ahead of time allows for more thoughtful time to place ads and copy on your website. The creation of an irresistible Black Friday offer with low pricing can draw customers into the online store. There are many ways to gain customers through timed sales and curated gift guides. Other strategies include targeting email marketing and personalized product pages, showing other products bought by other customers. Put together discounts and deals by going through the products and inventory. While there are many moving parts towards planning for Black Friday and Cyber Monday, all of this can be helped with high-end AI technology on Shopify.

Checklist To Prepare Your Site For The Holidays:

  1. Identify consumer needs:

    The best tools are big data analysis and Artificial Intelligence platforms. A machine learning algorithm can be programmed to look for patterns and analyze data to help your store plan future actions. 

  2. Create a promotional calendar and an advertising strategy: 

    Understand your target audience, determine where they are searching for products, and decide the right communication channels/approaches. Identify needs and create memorable events and deals.

  3. Optimize for mobile sales:

    Avoid pop-up windows and unnecessary text – the webpage needs to be fast and responsive. Improve site design, build trust, and make sure to test changes frequently.

  4. Follow up after checkout:

    Create automatic check-up emails to build brand loyalty. Verify shipping, delivery, satisfaction, and suggest related products.

  5. Turn holiday sales into lifetime loyalty:

    Analyze behavioral data and acting based on acquired knowledge

Technologies That Will Help you Step up your Game:

Shopify Plus and Bronto came up with a combined marketing solution. When you automate email marketing it is easier to reach your audience.

Recommendly.ai for Shopify allows you to fully understand each customer’s preferences and recommend products they’re most likely to buy.

Smile.io delivers rewards programs like points, VIP tiers, and customer referrals. Create a reward program to increase loyalty with your customers.

How Recommendly.Ai for Shopify Transforms Online Shopping

Recommenly.ai for Shopify can increase sales and maximize customers’ online experiences. The AI algorithms analyze customer interactions, identify noticeable patterns, and compute purchase predictions. The first click to visit the product page to order completed understands customers’ preferences and gives product recommendations. It uses natural language for online search – just like how customers can talk to real-life salespeople – and shows relevant products to customers based on their previous clicks. Products are classified into categories such as most likely to buy, most popular, last viewed, trending, and new arrivals. Widgets show product recommendations to expose products with high purchase prediction scores.

CONCLUSION

This level of intelligence is vital in delivering a personalized online shopping experience for customers. Ecommerce has transformed the way customers shop in the mobile world. Many eCommerce businesses want to bring the best of a real-life shopping experience to the online space by offering customers a powerful way to discover products and purchase them. By learning customer behaviors and creating predictions with large amounts of data collected from user activities on smartphones, tablets, and desktops, AI-driven applications are revolutionizing the sales cycle by helping Shopify merchants engage the right customers with the right message and products just in time for Black Friday.

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