For a Shopify merchants, trust can be a problem. Building trust is one of the critical factors in online shopping, as a study at the Singapore Management University showed. The higher the online shopper’s trust and the lower the online risk perceived, the better its purchase intention. Build the consumer’s trust and form their spending habits as well, increasing ever greater e-commerce sales.



  • The store shows well-known brands

Earning consumer’s trust is paramount to building brand trust. According to the Brandspark Shoppers survey, about 83% of customers said brand trust is an essential part of their purchase decisions. The same study reports that 67% of customers would try new products from brands they trust. When customers visit your online store, they know they can rely on certain brands for quality and pricing.

  • Store is secure to run online transactions

Shopify assures this security level, however, it is wise to have secure and protected payment platforms for all transactions done in an e-commerce store. When they find the purchasing process too complicated, 74% of people are likely to switch brands. This ensures that you must make a risk-free website for your store. This also illustrates how established payment services like PayPal or Stripe operate. A badge from a crucial online security company, McAfee Safe Shopify plugin, can be on your website, boosting sales. You should also investigate the TRUST app for the same reason.

  • Personalize your Shopify store experience

Users love to find a place where they find products that fit exactly their needs. So, it is wise to include a product recommender into your Shopify e-commerce.


1.  Show the final price without hidden charges.

Be open to the customers and remind them what costs an average consumer would have to pay. When prospective consumers understand that certain buyers earn a lower price, they would be encouraged to be better customers, turn over their contact details or affiliation, and obtain this lower price.

2.  Also, show the shipping fees.

Stay away from undisclosed shipping charges (such as international clients). Transparency is important when it comes to your actions. Only spell it out as a whistle. Do not feel hidden and confidential, whatever you do.

3.  Show the estimated delivery time.

Not knowing when customers’ orders will arrive will cast doubt about your store’s customer service and operations.

4.  Be clear about payment options such as credit card, Paypal, Stripe, Afterpay, etc.

This is important for check-out optimization, where buyers will appreciate seeing more payment choices. This may be an obvious solution, but the number of online stores that do not do this may surprise you.

5.  Keep your returns policy simple and straightforward.

Make sure your return policy is understandable for your customers. The same refers to the return process. Make it as easy as possible, and your customers will thank you. This approach will also promote better handling of returns by staff from manufacturing and distribution to customer service.


AI is transforming the sales experience, and Trust creates the right image through great reviews, reliable pricing, and a secure website that follows the best practices in e-commerce. Trust is a must for online shopping, mainly because today’s shoppers have endless choices. Hopefully, these approaches will help earn more revenue and build an online reputation that inspires trust from an increasing customer base.

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