The goal of any Shopify owner is to increase the revenue, and one dreamed way is sale more to the same customer cross-selling products. A recommender system can do it by recommending items that the users might find relevant. When looking for a recommender system, the most important metric is how much revenue is generated through the system when a product is clicked and bought within 24 hours.

When you purchase at amazon.com it is normal to see many spaces colled widgets with a considerable amount of products related to your search. Today, you can find widgets everywhere, for inventory, payments, social media sharing, and a recommender system like Recommendly.ai.

Companies that use recommender systems see an increase in sales by offering better-personalized offers, cross-sell, customer experience, and user satisfaction.

According to McKinsey, recommender systems drive 35% of Amazon purchases and 75% of Netflix’s viewership.

Most customers are more willing to buy from brands with personalized experiences. 80% of customers are more likely to buy goods or services from trusted companies that provide personalized experiences. If they see a recommendation based on the company’s information, they are 40% more willing to view the items. 

For eCommerce widgets, to cross-sell / up-sell, there is one thing that matters a lot: the best place to set a widget on a webpage. Placing the widget in a proper place within a website can impact revenue and overall website performance.

1.  LANDING PAGE

Visitors coming to the landing page should have already made some footprints if we want to display personalized recommendations. Landing page recommendations serve the goal of informing and engaging the customers. Recommender systems usually show item-based offers for first-time visitors. If the user accepts cookies, the cookies will store the user history to trigger personalized recommendations across the website.

It’s obvious to introduce new items and collections from your online store to new customers. Recommendations for returning customers need some tweaking. For example, you could show new arrivals from that category and its accessories if your customer bought a laptop online.

2.  CATEGORIES

You can also improve the seasonal and up-and-coming categories for personalized suggestions, but the purchase intent is not as strong. To create an incentive, come up with deals based on the customers’ past years or previous seasons. Visitors learn to recognize and trust timed and holiday deals as they represent a competent and well-maintained online store. Recommender systems’ algorithms are compelling at filtering daily deals to show the user’s favorite products.

3.  PRODUCT PAGE

Visitors can read more information on the product page of the company. The product page is a crucial step in the buyer’s journey. Most visitors come from non-direct traffic to the website, such as PPC promotions, cost aggregators, and ad displays on an affiliate page.

Many people look at the review sections of products to see what others think of the product before deciding. This a golden spot to place a recommender widget. Just before the review section to increase the chances of catching the buyer’s attention.

The goal here is to keep visitors in the buyer’s journey and show them the most relevant products. Stretch their purchase intent by recommending products and offering ones that could provide equal or better value than the one they are searching for in the store. If you are buying a sofa online, pillows and rug recommendations show to add more to your cart. 

4.  CHECKOUT/CART PAGE

When buyers are in a joyous, elevated state to buy a product online, they are pleased to find more Checkout / Cart page recommendations. Recommending similar products or accessories here can cause higher average order values. The users’ preferences on the checkout pages must show the other recommendations. However, the website already has enough information about the users once they arrive at the checkout page after long customer journeys of 3-5 steps usually. 

Put Your Recommender System in the Proper Place

Many e-commerce stores have different ideas for seeking great deals to satisfy a significant amount of customer needs. Widget insights can help you understand the actions of the consumer and eventually improve your sales.  Most recommendation widgets have been checked and are easy to install on your website. The AI-based recommendly for Shopify is one widget you can add to your website. Make sure you can see the button on the product page. Putting the recommender system before reviews on the product page mean exposing people to other AI-backed product recommendations.

Leave a Reply

Your email address will not be published. Required fields are marked *

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound